Conceptual advertising project | Toyota Hilux
This personal project was developed with the goal of simulating an advertising campaign for the Toyota Hilux, working entirely in Adobe Photoshop.
The piece seeks to convey the visual and emotional values that characterize the brand:
Strength and resilience, reflected in the vehicle's firm stance.
Freedom and adventure, through a natural environment that suggests movement and exploration.
Advertising realism, achieved through careful lighting, shadow integration, color grading, and textures.
The result is a composition that combines technique and concept, depicting the truck as a symbol of power, confidence, and autonomy.
Final Image
Reference base image
Creative Process